Halfway through 2021, the pandemic continues to affect the world. We are still adjusting to “the new normal” in all aspects of life, trying to find the right balance; keeping a “social” distance but trying to remain close; challenging new lifestyles but staying true to our values. This unprecedented time is fast-tracking change for individuals, companies, and entire industries – including all things digital.
The results of a McKinsey survey show that the crisis has accelerated the digitalization of customer interactions by several years. According to the study, at least 80 percent of customer interactions are now digital in nature.¹ In order to adapt to the rapidly evolving nature of digitization and respond to changing consumer behavior, companies are being challenged to provide more personal experiences.
Breaking with well-known practices and embracing challenges by way of new opportunities is key to successfully embarking on a digital transformation. For LIXIL, this means elevating from the norms of a traditional manufacturer by bringing the company even closer to the consumer, supporting business partners and empowering its people. Within its digital revolution, which is transforming its existing and creating new businesses, its digital experience hub GROHE X shows how this idea can be transitioned into reality.