Built to Last. Trusted to Lead. Celebrating 150 Years of American Standard

Picture this: It’s 1875. Horse-drawn carriages fill the streets, the typewriter is the latest innovation, and Little Women is the book everyone’s talking about. And in the midst of all that change, a new story begins - one that would transform how people experience water in their homes.

That story is American Standard.

Over the past 150 years, styles have shifted, technology has leapt forward, and the world has changed in countless ways. But through it all, one thing has remained constant: American Standard’s commitment to shaping better bathrooms and kitchens—one product, one home, one community at a time. We’ve designed award-winning tubs, sinks, toilets, and faucets, but we never did it alone.

This year, we’re proud to celebrate a remarkable milestone—150 years of quality, reliability, and innovation. But this isn’t just a celebration of time passing. It’s a celebration of lasting impact.

From the first one-piece toilet to groundbreaking water-saving technology, American Standard has played a role in how people live—bringing comfort, convenience, and confidence into homes across North America and beyond.

Now, as part of the LIXIL family of global brands, we’re building on that legacy with even greater momentum. With expanded resources, shared expertise, and a united purpose, we’re poised to shape the next generation of water experiences—continuing the story 150 years in the making.

You’ve Seen Us—You Know Us

As someone entrusted with the care of this brand, I feel a quiet kind of pride whenever I see American Standard out in the world.

I’ve had those moments, too. I’ll be in a new place—traveling, visiting friends—and I’ll catch sight of a familiar fixture. Every time, it hits me: this brand is everywhere. Not because we chased visibility, but because we built a reputation for getting it right. One project, one partnership, one product at a time.

These moments aren’t rare. They’re the result of decades of dedication, trust, and partnerships with the people who bring our products to life. Because American Standard isn’t just built to perform, it’s built to last. In homes,  airports, restaurants, offices, schools, and stadiums. Anywhere water flows, there’s a good chance we’re part of the story.

Trusted by the Pros—Generation After Generation

The people at the heart of our story are plumbers. For more than a century, these professionals have installed, recommended, and stood by American Standard products. Simply put, we wouldn’t be where we are today without them. Their expertise and hands-on partnership have shaped our legacy—and continue to move it forward every day.

Plumbers are the experts who know what lasts, what performs, and what delivers real value. For generations, they’ve chosen American Standard not because it was trendy, but because it worked—consistently and reliably. They’ve seen our products perform in homes, commercial buildings, and public spaces. They know that when they install American Standard, they’re installing confidence.

That kind of reputation isn’t built in a lab or a boardroom. It’s earned in the field—one product, one install, one job at a time. And plumbers are the ones who build it.

Investing in Our Partners: The Plumber Rebate Program

Plumbers are more than just installers. They’re trusted advisors, expert problem-solvers, and ambassadors of quality. That’s why we’re doubling down on our commitment to them—starting with a fresh take on our American Standard Plumber Rebate Program.

We’ve enhanced the program to give back even more—more rewards, more value, and more ways to support the plumbers who support us. Whether you’re installing our best-selling Champion toilet or exploring new LIXIL innovations, every install can help grow your bottom line.

This isn’t just a rebate. It’s recognition. It's a partnership. And it’s our way of saying: You’ve always had our back—now we’ve got yours.

From exclusive perks to business-building support, we’re helping our pros do what they do best—deliver outstanding results with products they believe in.

Because when plumbers succeed, we all do.

What Comes Next

We’re proud of where we’ve been. But we’re even more excited about where we’re going with you alongside us.

As part of the LIXIL family of brands, American Standard is backed by global expertise, resources, and a shared commitment to reimagining how people experience water. With LIXIL behind us, the sky’s the limit.

We continue to lean into sustainability with water-efficient innovations. We’re designing smarter products that connect with the way people live today. We’re also investing in the professional community that’s been with us from the start—plumbers, designers, builders, and beyond.

With 150 years of trust behind us and the strength of LIXIL alongside us, we’re more ready than ever to lead the next wave of progress in the industry.

So, to everyone who’s been part of our story: thank you. And to everyone who’ll help shape the next chapter: we can’t wait to build it with you. As part of our 150th anniversary celebration, we're giving the gift back to you. Ten deserving individuals will each receive $15,000 to help create a warm, welcoming home of their own. Just tell us your story and share a short video (up to 90 seconds) about how a home could change your life. Enter the contest here.

Here’s to 150 years of American Standard—and to all the years to come.

No Purchase Necessary. Open to 50 US/DC/Canada, 18+. Ends 6/30/25. Rules: americanstandard.dja.com/story

This article was written by Megan Sorrell Steed, Leader, Brand Marketing at LIXIL Americas. She champions marketing initiatives and activities for LIXIL's iconic brands, including American Standard, GROHE, DXV and INAX. For more information about bidets or other LIXIL products, connect with Megan on LinkedIn.