
Why Skilled Trades Matter to LIXIL
At LIXIL, our Purpose is to "make better homes a reality for everyone, everywhere". Yet that purpose remains an aspiration without the skilled hands that bring it to life.
Tomorrow's homes will depend on solutions that are smarter, more connected, and more sustainable. Plumbers, installers, builders, and other skilled tradespeople are the unsung heroes of modern living who make it all possible. Every product we design relies on their expertise to deliver on its promise, reaching people at scale only when installed with precision and care.
For us, advocating for skilled trades is not only a business priority, but a social responsibility. That is why LIXIL is taking a multifaceted approach to investing in the future of skilled trades.
Key Focus Areas:
To turn a global challenge into an opportunity for lasting progress, LIXIL empowers skilled professionals through three key focus areas:
- Cultivating Talent
Providing training that covers a wide range of skills—from foundational installation to advanced, sustainable techniques—and inspires the next generation through a variety of global and regional programs. - Partnering for Success
Equipping trade professionals with advanced product and service solutions tailored to their customer needs, enabling their businesses to thrive. - Driving Global Advocacy
Partnering with industry associations, educators, and policymakers to strengthen career pathways and call for greater respect, recognition, and opportunity for skilled professionals.

Value Shaped by Skilled Hands
A Journey of Passion, Craftmanship, and Opportunity
"This is a way to gain a skill, earn income and really grow a whole career path on your own. It's a very high-potential future and a future that I think not enough young people are exposed to as a really exciting option for them."
— Erin McCusker, Chief Impact Officer
Watch how LIXIL's collaboration with our partners creates real-world impact through the career journey of Yuta Yamamoto—a graduate of the INAX Institute of Tiling Arts (IITA) and a National Skills Competition Japan Gold Medalist.

Toward WorldSkills Shanghai 2026
Elevating Future Skills to Global Impact
From WorldSkills Shanghai 2026 to the world stage, LIXIL and GROHE champion the next generation of skilled pioneers.
Our Initiatives

GROHE
GIVE
GROHE’s Installer Vocational Training and Education (GIVE) Program already collaborates with over 70 institutions offering plumbing training across Europe to more than 2,500 students every year. GIVE supports schools in creating a uniform approach with modern equipment, training material and a written examination that will enable the students to experience a hands-on education — for a good start into a prosperous future.

American Standard
TradeUp
The American Standard TradeUp program provides educational support and resources for both instructors and students at schools throughout the United States. TradeUp fosters strong partnerships with local communities to both empower and train the next generation of plumbers (Click here to learn more about the challenges and societal impact of the U.S. plumber shortage)

SATO
As a social business dedicated to bringing affordable water-saving toilets and handwashing solutions to customers who do not have access to running water or sewage systems, SATO builds sustainable sanitation markets working closely with local manufacturers, distributors, retailers and installers. Since inception SATO has reached 103 million lives in 60 countries and territories across Africa, Asia, and Central America. The business supports training local masons and plumbers, including women and youth, equipping them with the skills to construct and maintain sustainable sanitation systems where they are needed most.

IITA
Backed by INAX’s over 100-year history of craftsmanship, INAX Institute of Tiling Arts (IITA) is the only vocational tiling school in Japan. Accredited by Aichi Prefecture, it has successfully trained more than 1,000 students to become professional tiling craftspeople, ensuring this proven expertise is passed down to the next generation.

LBTC
Operated by LIXIL and partner companies, LIXIL Building Material Technical College (LBTC) trains next generation specialists in installing sash and curtain walls (exteriors). Leveraging advanced facilities and product knowledge, this collaboration delivers direct training, sending skilled trades to construction sites.
Press Releases and Stories

Without Them, Climate Goals Stay on Paper: Why It's Time to Invest in the Skilled Trades
Discover More About LIXIL's "Future Skills"
Join us in shaping the future of better homes. Discover how we're championing the skilled professionals who make it all possible.





