LIXIL showcases GROHE SPA “Health through Water” at Milan Design Week

Tokyo – LIXIL Corporation (LIXIL, TSE Code: 5938), maker of pioneering water and housing products, will be present at Milan Design Week to exhibit the revitalized premium GROHE sub-brand GROHE SPA, which invites users to indulge in holistic water rituals. From April 18 to 23, 2023, a dedicated water-inspired installation at the prestigious art museum Pinacoteca di Brera will express the GROHE SPA concept of ‘Health through Water’.

Milan Design Week is one of the biggest and most important annual events for creative minds. The design elite, and young up-and-coming talents, as well as global brands, showcase their work with exhibitions, presentations and events spread throughout the city.

Paul Flowers, Leader, LIXIL Global Design and Brand Identity said “Milan Design Week is the perfect stage to showcase our unique approach to design and how we incorporate transforming trends and insights into experiences for our consumers, and in creating value for LIXIL. It empowers our designers to visualize and innovate, and design plays a transformational role to make better homes a reality. This year we will be back in Milan to present the revitalization of GROHE SPA to unveil world-leading designs, exceptional quality and cutting-edge technology. We are welcoming visitors with a truly immersive and holistic installation that celebrates the GROHE SPA concept ‘Health through Water’ while paying tribute to the artistic legacy of Pinacoteca di Brera.”

“GROHE SPA is dedicated to high-end showrooms, architects as well as designers and curates exclusive products to create unique wellbeing areas. After digitally launching GROHE SPA at our GROHE X Summit mid-March, Milan Design Week is the ideal place to show selected pieces of the portfolio to the public. Our products form a symbiosis of premium quality, cutting-edge technology, unrivalled precision, and progressive design – a perfect match for the event’s sophisticated audience. The incredible immersive installation rounds off our presence by combining our passion for water with the beautiful surroundings of the Pinacoteca di Brera,” said Karl Lennon, Leader, GROHE SPA, LIXIL.

This is the third time that LIXIL will be exhibiting at Milan Design Week. Positioning meaningfully designed products that enhance user experiences, LIXIL’s designs and identities of its brands are led by the LIXIL Global Design team. The team approximately 120 in-house designers in six major studios around the world represent an unrivalled global pool of knowledge to shape the future of living. Through the exchange of ideas across markets and disciplines, they can create products that make a tangible difference in peoples’ lives every day. Their work has been internationally recognized for its quality, innovation and consideration for the environment, garnering more than 580 design awards, globally.

Water-inspired installation: a reflection of “Health through Water”

Entering the courtyard of the Pinacoteca, visitors can immerse themselves in a holistic experience with water at its core. The immersive installation reflects the art museum, including the statue of Napoleon at the center by one of the most important sculptors of his day, Antonio Canova. The stillness of the water expands the space and creates a kind of illusion, while representing cleanliness and wellbeing. Four cubes are placed in each of the courtyard’s corners to provide interior spaces where GROHE SPA’s four tiers are showcased. A mirror surface is used on all these cubes to contribute to the infinite look of the installation.

Health and wellbeing presented in four tiers

Each of the four physical cubes nestled into the spaces that bring GROHE SPA to life. First, the GROHE SPA Icon 3D collection: The 3D metal-printed products redefine what is possible, while taking sustainable product design with ultimate customization options to a new level. In addition to seeing the exclusive products, visitors can hear the 3D printing, see the process on an LED screen and feel a change in temperature: it gets warmer as soon as the printing simulation starts. The second tier is comprised of the bespoke Atrio and Allure Brilliant Private Collections which allow customers to choose from a carefully curated range of colors, materials, finishes and handle designs. In order to enable end-consumers to enjoy an authentic marble style with a high-quality finish, GROHE is partnering with Caesarstone, the global pioneer of premium countertop surfaces, to craft faucet handles from the brand’s durable surfaces in timeless designs. The installation demonstrates this partnership perfectly: As the key element, the black and white marble divides the space into two halves, demonstrating the many combinations that the collections make possible.

The GROHE Colors Collection is in the focus of the third tier. With trend-leading colors for products such as GROHE Allure and Aqua Ceiling Modules, the collection makes it easy to create personalized bathrooms. Cool Sunrise is the main color used in this cube, and the displayed collections bathe the room in a golden light, while visitors can hear the sound of water and feel its humidity thanks to the elevated temperature. Completing the exhibition, the fourth tier revolves around modular shower solutions. GROHE has created a multi-sensory experience with mist, light and sound modules, as well as an LED screen showing images inspired by nature.      
Discovering GROHE SPA
Place:    Pinacoteca di Brera
Date:     April 18 to 23 
Times:   April 18/19/23 from 10am-7pm CET
　　　  April 20 from 12pm-5pm CET
　　　  April 21/22 from 10am-10pm CET

More details on GROHE SPA can be found at grohespa.com
For further information and press material, please see this link.
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