A Fusion of Water and Architecture: GROHE SPA Unveils “Aquatecture” Spaces in the Heart of Milan
LIXIL Corporation (“LIXIL”, TSE Code: 5938), maker of pioneering water and housing products, will showcase its premium GROHE sub-brand “GROHE SPA” at Milan Design Week from April 16-21, 2024.
Embodying the concept of “Aquatecture” – the fusion of water and architecture - the GROHE SPA installation will guide visitors through an immersive and sensory journey at the Palazzo Reale, the historic royal residence in the heart of Milan.
The installation, conceived by the in-house LIXIL Global Design and Brand Identity team, will pay tribute to the history of the building, known for its neoclassical architecture, interwoven with the contemporary GROHE SPA concept: “Salus per aquam” (“Health through Water”). Each carefully curated space will feature bathroom collections that epitomize new luxury and bespoke quality in a holistic installation.
For further information, please see GROHE’s newsroom page.
For photos and press material, please see here.
