One of the unexpected effects of the pandemic was a meteoric rise in DIY.
The global home-improvement market grew by nearly 14% in 2020, with Europe taking a large share of this growth. In the UK, online sales of home-improvement and gardening products almost doubled as the first lockdown loomed.
This was partly driven by people spending much more time at home, but also by the difficulty of getting hold of plumbers and installers during lockdowns. Instead of waiting around, people turned their hand to DIY.
And despite the pandemic subsiding, the market appears set to keep growing, with experts predicting a compound annual growth rate of 3% between 2020 and 2025.
It appears that lockdowns only accelerated several developments that had already made themselves felt before COVID-19, and which the industry needs to address as a priority to set itself up for growth.
Jonas Brennwald, Leader of LIXIL EMENA, believes the sector faces some key challenges. Here he outlines three of them – and how they could be addressed.
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