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    Design-Driven Innovation in Bathing Experiences

    Design-Driven Innovation in Bathing Experiences サムネイル画像

    The sound of a door closing. The atmosphere a certain product creates in its environment. The pleasing picture an item paints in the mind when it “clicks” with its surroundings.

    For designer Norihiko Nagase, these are just some examples of intangible but important insights that designers can bring to the process of creating a product.

    Nagase is Leader of the Design Group, Bathroom Development Department, Bathroom Division. He and his team have recently combined their deep understanding of bathing trends and societal and environmental needs to create “bathtope,” a new kind of bathroom space equipped with a foldable fabric bath.

     

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