GROHE Becomes First Global Sanitary Brand to Introduce Saudi-Made Products

•    Localised production will support job creation, skills development, and economic growth, in line with Saudi Vision 2030
•    The GROHE brand manufacturing facility will highlight Saudi-made products enhanced by German technology


Dammam, KSA, September 2024 – GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, has become the first global sanitary brand to offer products made in Saudi Arabia, with a new manufacturing facility in Dammam dedicated to GROHE brand products. GROHE is an integral part of the strong brand portfolio of LIXIL, which is a maker of pioneering water and housing products. At an exclusive event today, the-state-of-the-art facility developed in collaboration with Zamil Plastic Industries Co., was unveiled to select media.

LIXIL’s regional expansion plans for GROHE align closely with Saudi Vision 2030, which aims to achieve economic diversification through investments in construction, logistics, manufacturing, and other sectors. The new manufacturing facility enhances national pride by producing exceptional Concealed Cisterns in the kingdom, covering an area of more than 26,000 sqm with over 200 employees in its workforce, and has successfully started exporting its first shipment. At the press conference, the media had the opportunity to meet the talented individuals behind the collaboration, delve into the production process, and learn about the rigorous quality standards in local manufacturing. This exclusive event also highlighted the excellence of Saudi-made products, crafted with cutting-edge German technology. Attendees were given an in-depth tour of the facility, providing them with a first-hand look at the advanced technology powering GROHE’s production processes.

Fawzi Dernaika, Leader, KSA, LIXIL IMEA, announced: “We are proud to share that GROHE has become the first global sanitaryware brand to launch and promote a manufacturing facility in Saudi Arabia. This facility integrates advanced German technology with Saudi expertise, entirely led by local professionals. The new facility will enhance service efficiency, speed to market, and environmental standards, significantly improving the overall customer experience. Moreover, localized Concealed Cistern production will support job creation, skills development, and economic growth in the Kingdom.”

Bader Al Sulaim, General Manager, Zamil Plastic Industries Co., added: “We are honored to partner with GROHE in establishing the first manufacturing facility of its kind in Saudi Arabia. This initiative aligns with our commitment to advancing Saudi Vision 2030 and fostering local talent, empowering the next generation of Saudis to take an active role in building our nation. The introduction of advanced German technology through this facility will not only elevate the sanitaryware industry but also significantly enhance the customer experience in the region.”

GROHE brand manufacturing facility will adhere to the same global standards and processes that ensure the highest quality and performance for GROHE products worldwide. By following uniform processes and maintaining a commitment to excellence, this manufacturing facility in Dammam will enhance overall customer satisfaction. The unveiling of the facility is a testament to GROHE’s German standards supporting the growth and development of Saudi Arabia. 

-ENDS-

For more information about the GROHE brand, please visit our social media pages on Facebook, Instagram, and  LinkedIn.
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About LIXIL
LIXIL (TSE Code 5938) makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. Approximately 53,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com

About GROHE
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability. 
The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE QuickFix, GROHE Professional and its premium sub-brand GROHE SPA. All cater to the specific needs of GROHE’s professional business partners and their differentiated target groups. 
With water at the core of its business, the brand contributes to LIXIL’s Impact Strategy with a resource-saving value chain: from CO₂-neutral* production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower. 
Thanks to the hybrid communication ecosystem GROHE X, the brand provides further impulses for the industry. Whether digitally on the brand experience hub, physically or hybrid in the GROHE X Brand & Communication Experience Center in Hemer, Germany or on the road with the GROHE X Motion Trucks, the brand connects people to contribute to LIXIL’s purpose to “make better homes a reality for everyone, everywhere”.

*includes CO₂ compensation projects, more on grohe-x.com/sustainability

About Zamil Plastic:
Zamil Plastic has distinguished itself as a frontrunner in the field of plastic conversion since 1980 as a key sector within Zamil Group. Guided by a strategic vision to spearhead industry innovation, the company has consistently leveraged cutting-edge technology and international partnerships to achieve its status as a pioneer in the market.

PRESS CONTACT
Gita Ghaemmaghami, Leader, PR & Communications, LIXIL IMEA
Gita.ghaemmagham@lixil.com 
Mobile: +971554376534