Tokyo – LIXIL Corporation (“LIXIL”, TSE Code: 5938), maker of pioneering water and housing products, will showcase its premium brand GROHE at the ISH 2025 trade fair, taking place from March 17 - 21, in Frankfurt, Germany. “With Pure Freude an Wasser” －the pure joy of water ーat the core, GROHE will showcase the latest innovations and product highlights designed to transform the way we experience water every day.
The event will unveil groundbreaking technologies that will redefine the future of water enjoyment:
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Design Meet Wellness: GROHE Rainshower Aqua Pure
The GROHE Rainshower Aqua Pure embodies aesthetic excellence, seamlessly blending stunning design with exceptional functionality. An integrated GROHE Aqua Pure filter shields your skin and hair from chlorine and other impurities, ensuring a truly luxurious and revitalizing shower experience.
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The Magic of Warm Foam: GROHE Purefoam
GROHE Purefoam redefines daily shower routines by transforming soap into weightless warm foam. This creates a comforting, cocoon-like sensation with alluring fragrances, enhancing water enjoyment with effortless integration and self-care moments.
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Modern Versatility Features: GROHE Plus
The GROHE Plus faucet line boasts a distinctive lozenge-shaped lever that effortlessly complements its design. Available in a variety of sizes and GROHE Colors Collection finishes, it offers endless personalization.
Innovations for conserving precious resources
To better understand consumers’ needs and appreciation of water as a precious resource, the GROHE Water Insights 2025 survey was conducted with over 20,000 consumers across Europe, the US, and the Middle East. The results revealed broad misconceptions about water usage: despite 66% of Europeans expecting future water shortages and 87% valuing water efficiency, 79% underestimate their own consumption.
As the need for accessible solutions to conserving precious resources grows, we are continuously developing solutions that facilitate sustainable living while also saving money:
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The Future of Sustainable Showering: GROHE Everstream
GROHE Everstream, a water-recirculating shower, uses up to 70％ less water and up to 69% less energy compared to conventional showers by hygienically treating, reheating, and reusing drained water¹.
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Sustainable Showers with Enhanced Energy Efficiency : GROHE Rapido Heat Recovery Shower System
With the GROHE Rapido Heat Recovery shower, the warm wastewater is pumped through a separated pipe surrounded by the cold water supply, transferring some of its residual heat. This can save households up to €299² annually, while cutting energy costs and CO2 emissions by up to 48%³.
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1. This example calculation is based on the following parameters: a household of 4 people, each taking 350 showers, showering for 10 minutes at 38°C and 12 l/min. The costs are based on an estimated electricity cost of €0.30/kWh and water cost (without wastewater) of €0.0035/l.
2. This example calculation is based on the following parameters: a household of 4 people, each taking 350 showers, showering for 5 minutes at 38°C and 9.2 l/min with GROHE Rapido Heat Recovery double-pipe version. The costs are based on an estimated electricity cost of €0.30/kWh.
3. Depending on individual shower habits
